Paid Social Advertising for the Automotive Industry

Paid social is one of the most effective ways to generate leads, promote offers, and build awareness in a competitive automotive market. At Motor Socials, we create strategic, data-driven ad campaigns that are tailored to your dealership’s goals, budget, and audience. Every campaign is managed in-house by our automotive marketing specialists, with clear reporting that shows exactly what’s working and where we can focus our efforts.

A Full-Funnel Approach That Delivers

We take a considered approach to every campaign. Before anything goes live, we review your offer, assess the customer journey, and evaluate your online presence. This ensures each ad is strategically planned to drive results, not just impressions.

Each month, we’ll:

Create and test bespoke offers and ad creatives

Refine audience targeting based on campaign data

Optimise placements for Facebook, Instagram, and LinkedIn

Adapt your messaging to reflect seasonal trends or stock priorities

Our data-led funnel strategy helps you reach the right buyers at every stage of their journey, from awareness to enquiry.

Clarity on Results, Confidence in Spend

Your performance dashboard focuses on the figures that matter most, showing exactly how your ad spend translates into leads, engagement, and conversions.

Every ad campaign is shaped by live feedback and backed by strategic thinking. We ensure every penny is spent wisely and aligned with your wider marketing goals.

Recent Case Studies

Simpsons Motor Home vehicles lined up for sale

Simpsons Motorhomes

Simpsons Motorhomes The Challenge Simpsons Motorhomes’ audience is predominantly an older demographic,...

The Power of Content Done Right

The Power of Content Done Right The Problem Most automotive groups believe growth on social media comes...

VW Commercial Retailer Group

VW Commercial Retailer Group The Challenge Representing VW Commercial vehicles across South London. The...

Northwest Car Supermarket

Northwest Car Supermarket The Challenge A large used car supermarket approached Motor Socials to increase...

A multi-franchise dealer group

Driving Social Media Growth for a multi-franchise dealer group The Challenge When we partnered with a...

Large Car Supermarket

Large Car Supermarket The Challenge Design and agree strategic approach; creating engaging content, such...

A Dealership Launch In London

Launching a Flagship OMODA & JAECOO Dealership in London The Challenge A dealership in London faced...

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MG Dealer

MG Franchise Dealer The Challenge Building a community with their brand; managing leads & comments;...

Large Franchise Group

Large Franchise Group The Challenge Representing brands such as Vauxhall, Peugeot, SEAT, Suzuki, KIA,...

What They Say

    
 
 
       Posted on Google  
    Michelle Gant 
 
 
 
  We’ve been working with Chiara and the team at Motor Socials for a few months now, and we couldn’t be happier with the content they’ve created for us. While there were some initial teething issues in getting our dealerships involved, the team was patient and proactive in helping us establish a seamless process. Now everything runs smoothly and professionally. We’re delighted with the results and would happily recommend the Motor Socials team to any business looking to elevate their digital presence!
  
 
      Posted on Google  
    Rebecca Cleverley 
 
 
 
  Chiara and Spencer have looked after us for several years now, and couldn't ask for a better team! Our Social media pages are performing better than ever and genuinely enjoy dealing with them as a company.
  
 
      Posted on Google  
    Christopher Abbott 
 
 
 
  What a brilliant company! I've been using Motor Socials for two years now and to say I'm happy would be an understatement. My social channels quality, reach, engagement and website click through rate have all increased substantially which has helped my business meet and exceed our strategic goals. The whole team at Motor Socials are amazing at what they do! Chiara is our account manager and she is a superstar, she listens, learns and then applies that learning about my business to the heart of her work; she makes it feel like she is an extension of my team. Whether you are an independent or a group Motor Socials can absolutely ad value to your organisations marketing plans. Fully recommend.
  
 
      Posted on Google  
    Richard Haram 
 
 
 
  Very professional service. Megan our account manager has lots of ideas and performs very well with adapting trends etc. video quality and editing from Joe is fantastic and  they always have time for new ideas, and figure out how this could work. Would highly recommend
  
 
      Posted on Google  
    Andrew Dickson 
 
 
 
  We have used Motor Socials for over three years now and they have transformed our social media activity and online foot print. They great thing about what they offer is they are not a 'one size fits all' company that offer generic social media solutions. They work with you to tailor all activity, provide fantastic content and are great at advising you on what works and what doesn't. They are friendly, helpful and are always available to talk to you. They really are the experts in motor trade social media and I would recommend them to anyone.
  
 
      Posted on Google  
    Hawco Group (HawcoMarketing) 
 
 
 
  Megan has looked after one of our accounts for the last three months and has successfully grown, the key metrics we need to be able to put ourselves and our cars in front of the right audience. Would recommend the team at Motor Socials to other dealers.
  
 
      Posted on Google  
    Craig Walker 
 
 
 
  What a company. Attention to detail is fantastic. Makes you feel like you’re the only client you have. If you’re reading this wondering if I should partner with Motor Socials, just click the dam button. It will be the best deal you’ve done. 🚗👍🏻
  
 
      Posted on Google  
    Malcolm Beattie 
 
 
 
  I have been working with Motor Socials now for a few months and they are a great bunch. They are great at communicating plans for the month ahead and discussing with you what you would like and come up with some fantastic ideas. The design team have worked wonders on ideas i have had too. I am also well pleased at the amount of traffic i have seen through my social media platforms.
  
 
      Posted on Google  
    Gavin MacFadyen 
 
 
 
  Great company, have been using sophie at motor socials and she was been fantastic for my business. If your needing help promoting your social media pages. Look no further than sophie and motor socials
  
 
      Posted on Google  
    Phoebe Brunnock 
 
 
 
  Motor Socials have met and exceeded our expectations with their levels of service, knowledge and professionalism. We specifically work with Lauren, the Operations Manager, and she’s been nothing but brilliant. We have grown as a brand in every direction and we’ve only just started. We can’t recommend Motor Socials more – thank you for all your help!