Influencer marketing plays a growing role in how car buyers make decisions. Research shows that 82% of Gen Z skip traditional online ads, while 44% base their purchasing decisions on influencer recommendations. With stats like that, it’s clear this channel is no longer optional.
To make it work for your dealership, you need the right voices, a clear strategy, and content that feels authentic to your audience. Here’s how Motor Socials can connect the right influencers with your brand.
We begin by understanding your business goals. Once we’re clear on your objectives and budget, we create a detailed campaign plan. This includes everything from influencer selection and briefing to content approvals and post-campaign analysis.
Each campaign is tailored to meet specific outcomes such as increasing brand awareness, launching a new vehicle, or supporting an event. Every decision is made with your audience in mind and is aligned with your wider marketing strategy.
We only work with influencers who have genuine audiences and strong local reach. Every partnership is chosen for its potential to deliver value, not just likes. We focus on creators who align with your tone of voice and brand identity.
We manage the entire process, including:
Local influencer identification and vetting
Audience targeting and campaign setup
Content planning and brand alignment
Live campaign management
Full reporting with insights and recommendations
You’ll receive a clear breakdown of campaign performance, including key metrics such as engagement rate, reach, content interactions, and lead activity. We also provide recommendations for improving future activity and identifying new opportunities.
Every campaign is tracked, reviewed, and refined to ensure it stays relevant and effective. Our focus is always on meaningful engagement that helps your business grow.
Strategic planning, content calendars, community management, and reporting.
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High-quality video assets that support product launches, events, and offers.
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Contact our team to discover how influencer marketing can help your dealership establish trust and attract new customers.
