At Motor Socials, we understand the competitive nature of the retail car market. Buyers now research, compare, and enquire through social media before ever stepping into your showroom. That means your dealership’s digital presence needs to be sharp, strategic, and ready to convert interest into enquiries.
We work with franchised dealers, used car retailers, and large multi-site groups to deliver social media that performs. Every campaign is carefully planned around your brand, location, stock profile, and audience, not copied from a template.
Everything we do is designed to meet the day-to-day needs of car dealerships. Our expert team works as an extension of your sales and marketing staff, building your online presence while you focus on closing deals.
Here’s how we support your business across every key area of social media:
We take full ownership of your social accounts, creating and posting content that reflects your brand, showcases your stock, and builds relationships with your audience. With a dedicated account manager, consistent scheduling, and active community engagement, your business stays top of mind for potential customers.
We run targeted ad campaigns to generate leads and support your monthly sales targets. These might include promotions for launching new models, new stock, seasonal offers, or support during quieter trading periods. Every campaign is built around your objectives, with data-led optimisation and clear reporting on cost-per-lead, conversion rates, and overall ad performance.
We visit your business to produce custom content that performs. This includes car walkarounds, staff features, promotional videos, and graphics – all optimised for each platform. Every piece is designed to strengthen your brand and support lead generation.
We visit your business to produce custom content that performs. This includes car walkarounds, staff features, promotional videos, and graphics – all optimised for each platform. Every piece is designed to strengthen your brand and support lead generation.
We connect your dealership with trusted automotive influencers who resonate with local audiences. These campaigns can boost awareness, promote offers, or support new vehicle launches, with performance tracked and reported in detail.
Professional video is one of the most effective ways to drive traffic and influence decisions. We produce showroom promos, vehicle launch content, and social-ready video designed to inform and convert.
Professional video is one of the most effective ways to drive traffic and influence decisions. We produce showroom promos, vehicle launch content, and social-ready video designed to inform and convert.
Posted on Michelle Gant We’ve been working with Chiara and the team at Motor Socials for a few months now, and we couldn’t be happier with the content they’ve created for us. While there were some initial teething issues in getting our dealerships involved, the team was patient and proactive in helping us establish a seamless process. Now everything runs smoothly and professionally. We’re delighted with the results and would happily recommend the Motor Socials team to any business looking to elevate their digital presence!Posted on Rebecca Cleverley Chiara and Spencer have looked after us for several years now, and couldn't ask for a better team! Our Social media pages are performing better than ever and genuinely enjoy dealing with them as a company.Posted on Christopher Abbott What a brilliant company! I've been using Motor Socials for two years now and to say I'm happy would be an understatement. My social channels quality, reach, engagement and website click through rate have all increased substantially which has helped my business meet and exceed our strategic goals. The whole team at Motor Socials are amazing at what they do! Chiara is our account manager and she is a superstar, she listens, learns and then applies that learning about my business to the heart of her work; she makes it feel like she is an extension of my team. Whether you are an independent or a group Motor Socials can absolutely ad value to your organisations marketing plans. Fully recommend.Posted on Richard Haram Very professional service. Megan our account manager has lots of ideas and performs very well with adapting trends etc. video quality and editing from Joe is fantastic and they always have time for new ideas, and figure out how this could work. Would highly recommendPosted on Andrew Dickson We have used Motor Socials for over three years now and they have transformed our social media activity and online foot print. They great thing about what they offer is they are not a 'one size fits all' company that offer generic social media solutions. They work with you to tailor all activity, provide fantastic content and are great at advising you on what works and what doesn't. They are friendly, helpful and are always available to talk to you. They really are the experts in motor trade social media and I would recommend them to anyone.Posted on Hawco Group (HawcoMarketing) Megan has looked after one of our accounts for the last three months and has successfully grown, the key metrics we need to be able to put ourselves and our cars in front of the right audience. Would recommend the team at Motor Socials to other dealers.Posted on Craig Walker What a company. Attention to detail is fantastic. Makes you feel like you’re the only client you have. If you’re reading this wondering if I should partner with Motor Socials, just click the dam button. It will be the best deal you’ve done. 🚗👍🏻Posted on Malcolm Beattie I have been working with Motor Socials now for a few months and they are a great bunch. They are great at communicating plans for the month ahead and discussing with you what you would like and come up with some fantastic ideas. The design team have worked wonders on ideas i have had too. I am also well pleased at the amount of traffic i have seen through my social media platforms.Posted on Gavin MacFadyen Great company, have been using sophie at motor socials and she was been fantastic for my business. If your needing help promoting your social media pages. Look no further than sophie and motor socialsPosted on Phoebe Brunnock Motor Socials have met and exceeded our expectations with their levels of service, knowledge and professionalism. We specifically work with Lauren, the Operations Manager, and she’s been nothing but brilliant. We have grown as a brand in every direction and we’ve only just started. We can’t recommend Motor Socials more – thank you for all your help!
We understand the pressure on dealer teams to balance digital marketing with day-to-day operations. That’s where we come in. Our team becomes an extension of yours, managing your social presence so you can focus on selling cars and serving customers.
Ready to take your social to the next level? Contact Motor Socials today to get started.