A large used car supermarket approached Motor Socials to increase the volume of leads generated online. Their existing activity on social media was not delivering the level of enquiries they needed, and they wanted a strategy that would both promote specific vehicles and drive consistent, high-quality leads from Facebook and Instagram.
A large used car supermarket in the North West, with over 1,000 cars in stock.
Motor Socials designed and implemented a 3-month marketing strategy tailored to the dealership’s objectives. This included:
Developing a structured content plan focused on social media advertising, specifically on Facebook and Instagram.
Monthly on-site visits to capture bespoke content in collaboration with the dealership’s team, highlighting selected stock that needed to move quickly.
Deploying both broad audience campaigns and dynamic product retargeting to balance lead generation from new customers with conversion of warm audiences.
The campaign combined organic content with targeted paid support to deliver impressive, cross-platform results:
Leads generated
Cars Sold
Conversion from lead to sale
Total ADS spent
Running a dealership is already a full-time job. Let us manage your social media with the care and expertise it deserves. We’ll help you grow your audience, generate enquiries, and deliver consistent results across every platform.
