Paid Social Advertising for the Automotive Industry

Paid social is one of the most effective ways to generate leads, promote offers, and build awareness in a competitive automotive market. At Motor Socials, we create strategic, data-driven ad campaigns that are tailored to your dealership’s goals, budget, and audience. Every campaign is managed in-house by our automotive marketing specialists, with clear reporting that shows exactly what’s working and where we can focus our efforts.

A Full-Funnel Approach That Delivers

We take a considered approach to every campaign. Before anything goes live, we review your offer, assess the customer journey, and evaluate your online presence. This ensures each ad is strategically planned to drive results, not just impressions.

Each month, we’ll:

  • Create and test bespoke offers and ad creatives
  • Refine audience targeting based on campaign data
  • Optimise placements for Facebook, Instagram, and LinkedIn
  • Adapt your messaging to reflect seasonal trends or stock priorities

Our data-led funnel strategy helps you reach the right buyers at every stage of their journey, from awareness to enquiry.

A man and a woman leaning on car for video content

Clarity on Results, Confidence in Spend

Your performance dashboard focuses on the figures that matter most, showing exactly how your ad spend translates into leads, engagement, and conversions.

Cost-per-lead (CPL) and cost-per-acquisition (CPA)

Lead volume and engagement quality

Click-through rates, conversion performance, and creative insights

Recommendations to improve return on ad spend (ROAS)

Every ad campaign is shaped by live feedback and backed by strategic thinking. We ensure every penny is spent wisely and aligned with your wider marketing goals.

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Want paid social that gets results, not just reach?

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