A dealership in London faced a unique challenge: how to build local brand awareness, generate excitement, and earn customer trust before their new dealership had even opened. With the showroom still under construction, the business needed to make an impact in a competitive area—without a physical presence. The Managing Director approached Motor Socials to lead a pre-launch campaign that would put the new dealership firmly on the map.
A newly established automotive dealership launching a flagship showroom for OMODA and JAECOO in London.
Motor Socials developed and executed a high-impact, three-month pre-launch campaign that combined creative content, influencer outreach, and hyperlocal social strategy:
Behind-the-scenes content and teaser videos positioned the dealer as an exciting, next-generation automotive destination—building anticipation and trust before the showroom doors opened.
The campaign combined organic content with targeted paid support to deliver impressive, cross-platform results:
65 posts across Instagram, Facebook, and LinkedIn
229,700+ people accross Instagram, Facebook & LinkedIn
5000+ across all platforms
819 new followers
48 qualified leads for the Jaecoo 7 and OMODA 5 prior to the showroom’s grand opening.
Motor Socials helped the London based dealer build a brand before a building existed—attracting engaged followers, generating sales leads, and establishing trust in a competitive market. By combining creative execution with deep motor trade expertise, the campaign laid the groundwork for a successful launch and a growing online presence.
